Adriana Bachmann
Climate Communicator & Media Strategist
I’m Adriana Bachmann, climate communicator, media strategist, and the voice behind My Climate Clarity. My work sits at the intersection of climate science, media literacy, and public storytelling, cutting through misinformation, greenwashing, and guilt trips to make space for clarity and critical thinking.
But this wasn’t always my path.
In 2017, I started blogging under the name Earth Momma Trainee, where I explored the connection between mind, body, and earth. Like many in the sustainability space, I was drawn to wholesome living, ancient remedies, and green-care practices—all rooted in a deep desire to heal both myself and the planet. That blog helped me reconnect with the earth during a pivotal time in my recovery from an eating disorder and eventually led me to become a certified Ecospirituality Coach in 2020.
As my journey evolved, I began to notice how wellness trends, lifestyle content, and environmental messaging often blurred the line between truth and marketing. I realized I had unknowingly spread some of the very misinformation I now work to dismantle.
That realization pushed me to shift toward nuance, media literacy, and more rigorous climate communication. Since then, I've worked with sustainability nonprofits, advised on climate, energy and sustainability policy at the city level, and now focus on confronting climate misinformation head-on through My Climate Clarity.
I believe clarity is radical. And reclaiming it, especially in the climate space, is a powerful form of care, resistance, and agency.